Your site looks fine. Can AI work out what you do?
Google and AI tools now answer the question before anyone gets to your website. I’ll have a look at yours and tell you straight what’s working and what’s letting you down.
How I work
I have a look
A technical and content check across the pages that matter, run the way search and AI tools actually read a site.
I work out what matters
Every site has a dozen small issues. I weigh them up and work out which ones are actually costing you.
I explain it properly
No dashboard, no jargon. You get plain English on what's going on and why it matters to your business.
I sort the right things first
If it's worth fixing, SORTED does it in the order that actually moves the needle, not the order that's easiest.
Invisible where it counts
Someone needs an electrician in Nerang. They don’t scroll ten blue links any more. They ask Google or ChatGPT and take the answer they’re given.
That answer gets built from whatever those systems can actually read on your site. If they can’t work out what you do, where you do it, or whether you’re a real business, you’re not in the answer. Doesn’t matter how good the site looks to a person, or how long you’ve been trading.
That’s the gap Answer Engine Optimisation closes: making sure the machines doing the reading actually get it right.
What is Answer Engine Optimisation?
AEO is about making your business easy for AI tools and modern search to understand, trust and use when they’re building an answer for someone.
In practice that means three things: getting the structure right so machines can tell what you actually do, answering the questions your customers ask in a format they can lift straight into an answer, and making sure your business details say the same thing everywhere they appear online. No keyword stuffing. No AI magic. Just making the right information easy to find and hard to misread.
SEO is still part of it. AEO is what SEO turns into once the thing reading your site isn’t only a search engine ranking pages, but an AI system deciding what to say about you.
Read the full answer →What does the Once-Over actually check?
It’s a technical and content check of the pages that matter most, run the way search and AI tools read a site rather than how it looks to a person scrolling through.
It looks at structure and headings, schema markup, whether you’re answering real customer questions, whether your business details are visible as actual text, crawlability, Google Business signals, and whether the site works properly on a phone. Twelve checks, the same job-sheet way every time.
It doesn’t audit your listings across the web, run a live AI-query test, or deliver the fixes. That’s what SORTED is for. The free report only claims what it actually measured.
A finding, then what it actually means
You don’t need the acronym. Every check resolves the same way: the raw machine signal, what it actually means for your business, and the call on whether it’s worth sorting.
NO PROPERLY TYPED SCHEMA DETECTED
On the pages we checked, Google and AI tools aren’t getting a clear structured description of your business, services or reviews.
Worth sorting.
NO QUESTION-FORMAT CONTENT DETECTED
On the pages we checked, you’re not answering the questions customers actually ask in a format AI tools can easily understand and lift into answers.
Worth sorting.
HEALTHY TEXT-TO-MARKUP RATIO
There’s plenty of readable content for search and AI tools to find and understand.
Good.
Here’s what I found
One read on the whole site, then the individual findings in the order I’d deal with them. No dashboard, no login, no forty tabs of charts.
You’ve got the basics. The bigger opportunity is making it easier for search and AI tools to understand what you do and use your content in answers.
The biggest weak spots the checks found on the pages it looked at, ordered so the ones costing you the most come first.
Structured data
On the pages we checked, Google and AI tools aren’t getting a clear structured description of your business, services or reviews.
NO PROPERLY TYPED SCHEMA DETECTED
On-page answers
On the pages we checked, you’re not answering the questions customers actually ask in a format AI tools can easily understand and lift into answers.
NO QUESTION-FORMAT CONTENT DETECTED
Business details
We couldn’t find your business name, address and phone as readable text on the key pages we checked.
NAP NOT DETECTED AS TEXT
The parts of the site that are already pulling their weight, so you know what not to touch.
Reachable
Nothing obvious is blocking search tools from your important pages.
ROBOTS.TXT OK
Speed
The page responds quickly.
SERVER RESPONSE TIME OK
The Once-Over tells you what needs attention. Sorted is how we fix it.
If the free check turns up more than you want to tackle yourself, SORTED is the paid engagement that fixes it: six steps, done in order, with a straight answer at each one.
Structure
01Schema, clean H1, logical headings. Tell AI tools what the business actually is.
On-page answers
02Real questions as headings. Direct answers up top. Content answer engines can lift and quote.
Reachable
03Crawlable content, robots.txt checked, sensible rendering and load speed.
Trust signals
04Google Business Profile, visible NAP, real evidence the business exists and does what it says.
External consistency
05Consistent listings across the directories, registers and local sources that matter.
Diagnostics, ongoing
06Re-run checks, track improvement, tighten over time. Real movement takes time, usually 2-4+ months.
Schema, clean H1, logical headings. Tell AI tools what the business actually is.
Real movement takes two to four months, sometimes longer. Anyone promising it next week is guessing.
See the full breakdownYou don’t need another dashboard
You need someone to have a proper look, tell you what matters and help sort it.
The checks and the automation do the reading. I do the judgement. That’s the difference from a generic SEO tool: a scanner gives you a list, I give you a priority and a reason. Business first, technology second.
No fake guarantees, no traffic-light dashboard to log into every week. You get one page of straight answers, and a phone number that goes to a person on the Gold Coast if you want to talk it through.
See how your site stacks up
Put the address in. I’ll tell you what’s doing its job and what’s worth sorting. Free, and it only takes about a minute.